CB King Thompson is light years ahead of competition

It's true. They are such a forward thinking company. Recently they have signed a huge deal with Realtor.com to showcase each and every agent's listings. They have also made it so that if someone looking at an online listing clicks the contact link, the agent will be notified by cell phone in just a few seconds. That is taking advantage of today's technology and providing something for the agents that work for the company. Of course, it's just another bag of marketing tricks on my belt while simultaneously making it more competitive for me to market myself as an individual Columbus Ohio Realtor.
here is the new bit that ran when it happened:
Realtor.com Enters into Comprehensive Online Marketing Agreement with NRT Incorporated WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Feb. 3, 2005--Homestore, Inc. (NASDAQ:HOMS) and its Realtor.com business unit today announced that Realtor.com, the official Web site of the National Association of Realtors, has entered into a marketing agreement with NRT Incorporated (perent of Coldwell Banker King Thompson) to substantially enhance the presence of NRT's local operating companies on Realtor.com. NRT, a subsidiary of Cendant Corporation (NYSE:CD), owns and operates premier residential real estate brokerage companies in more than 35 major metropolitan markets in the United States and the United Kingdom under the banner of the Coldwell Banker(R), ERA(R) and Sotheby's International Realty(R) brands as well as The Corcoran Group and The Sunshine Group.
The agreement provides NRT with expanded marketing and advertising capabilities on Realtor.com, by enhancing NRT listings and utilizing Featured Home and Featured Company inventory.
"One of our top priorities for the last year has been to expand the content available to consumers on Realtor.com by increasing the number of enhanced listings on the site," said Allan Dalton, chief executive officer and president of Realtor.com. "We continue to explore many different strategies to accomplish this goal, including working with large brokerage operations like NRT."
The contract is for one year, beginning April 1, 2005, with NRT holding renewal options for two additional years. Realtor.com will continue to market local Featured Home and Featured Agent advertising positions as well as numerous other marketing services to NRT's agents.